Organic Traffic | Prospects or Window Shoppers.
No Internet business can succeed without generating website traffic. Internet marketing is all about building website traffic. People have to visit your website for you to have any chance of success in the online marketplace, no matter what business you are in.
It is important to realize however, that not all website traffic is created equal. While there is no such thing as bad traffic, the ideal website visitors are those who are likely candidates for purchasing what you have to offer. The best type of traffic, when you are looking at traffic from the perspective of converting website hits to subscribers or even customers, is organic traffic.
Organic traffic is the term used to describe people who find their way to your website because they were searching for a product or service just like the one you have to offer. Typically organic traffic is directed to your site as a consequence of finding your site on a search engine’s results page.
If your web site is properly optimized for search engines, your website will show up on the results page of the most popular search engines as the result of a very targeted search. When a person finds their way to your website in this manner, he or she is basically a pre-qualified lead for your business.
If I do an internet search for “management books” and I end up on a bookseller’s website, I’m more than likely going to buy one of the books I find there. Someone who ends up on the bookseller’s website as a result of browsing the Internet for Mother’s Day gift ideas might buy a book, but they might navigate away from the site is search of a different kind of gift.
Comparing organic website traffic to other types of traffic is like comparing serious shoppers with money to spend to window shoppers who are just browsing to kill some time in between appointments. As a website owner, which would you rather have, qualified prospects or window shoppers?