Winter Updates | Guest Houses

With Cape Town's tourism season in the middle of it's slower winter period, we find that many of our clients choose this time of year to update their website. Often a few updated pictures or some new website content will not only improve your websites appearance, but could assist your site in the search engine ranking.

Regular content updates are seen as one of the many factors which can boost your websites search result ranking. With our recent focus on Search Engine Optimisation and the long turnover time of these campaigns, this time of year is ideal to develop a SEO strategy for your website.

We look forward to hearing from even more of our clients this cold winter.

New Guesthouse Website Package

A website that can effectively present your establishment online is a key success factor when marketing Guesthouses or Bed and Breakfasts. Web Design by Tanya has successfully launched a number of websites servicing this sector, which has led to the launch of a new Guesthouse Website Package.

The package comprises a set of standard pages for hospitality establishments. The pages cover aspects such as the Accommodation details, the Location, Area Information and a Reservations component.

This package complimented by quality photographs can provide an establishment with a professional yet affordable online presence.

Please contact us for any further information.

Welcome Africa-in-Focus

We would like to welcome Africa-in-Focus as one of our new clients.

Africa-in-Focus offer overland tours into Africa for the more discerning traveler. Services include a photographic safari for clients who wish to gain knowledge of and appreciation for the countries that they visit.

For more information please view their website www.africa-in-focus.com in its current form. We will be releasing an updated version in the near future.

Search Engine Optimization Package

It is my intention to launch a new Search Engine Optimization package for existing and new clients shortly. The details of this package will be available on my site within the next few weeks. The key aspects of this service will include:

∙ Website SEO Review & Report
∙ Developing a SEO Strategy
∙ Implementation of the Strategy
∙ Monthly Tasks & Reporting

For anyone interested in this service (albeit forthcoming), please feel free to contact me to discuss how this service could benefit your website & business.

Your Website needs Webmaster Tools!!

One of the first few questions that all new website owners ask is how can they get their Website to the top of Google’s search results. And as anyone in the industry will tell you, unfortunately it is a long process with no real guarantees.

That said there are a number of cool tools out there to assist matters and my favourite one this week is Google’s Webmaster Tools. The toolbox is filled with a number of very valuable little features, with two that are particularly top of mind.

Firstly, the Crawl Rate Indicator. Yes we are all paranoid that the King of search might not be getting to our site often enough and we desperately need to know when they last popped in. Well the crawl rate reveals all: crawl frequency, number of pages crawled and the volume of data crawled. Very nice!

The second feature of interest is the Site Map tool. It’s a fairly simple process to set-up and once configured allows you to communicate to the Googlebot (Yes is seems they might actually be listening) the relative importance of each page on your site and the frequency with which each page is updated. These little bits of data are then used to guide the Googlebot back from time to time.

All very interesting stuff and worth taking a look at.

Photo Collection

My Photo Portfolio

Over the years I have managed to gather a fairly extensive collection of photographs of scenes in & around South Africa. It has been my intention to make these available to my clients.

I will add a link in the right-hand column called “My Photos”. Please feel free to browse them and of course comments are welcome.

Enjoy.

SEO for your Small Business Website.

Type the letters “SEO” into the Google search engine and you will soon find that not only is it a a short code for a stock traded on the New York Stock Exchange, but also an acronym for “Search Engine Optimization”.

What you will also find is that there are many companies out there offering SEO services for your website and of course they charge you a fee for this optimisation. While there is a need for this types of service, there are also a number of things that a small business owner could do to his site to try and improve his search engine rankings.

I have found a few interesting articles which I feel are a great starting point for SEO beginners.

We hope you find them of value.

1. Search Engine Rankings for Beginners
2. How to Boost Your Traffic and Profits with Content!
3. 9 Ways to Keep Google Happy

We hope to add to this list as this blog grows and welcome any interesting SEO link suggestions.

New Web Design Site Launched - Cape Town

I finally managed to launch my new website today after a few intensive days of redesigning things. I look forward to some feedback from friends, family and clients. The site can be viewed at www.webdesignbytanya.co.za

It feels like an appropriate time to launch a blog so here goes.