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An Introduction to Google Analytics

We have compiled a short list of useful introductory videos provided by the Google Channel on YouTube to help you to understand the workings of Google Analytics. Watch Videos (Total Play Time 17:18)

Learn Specific Google Analytics Terms

Bounce Rate
The Analytics master Avinash Kaushik explains Bounce Rate with his characteristic flair.
Watch Video (Play Time 4:46)

Motion Charts
Experience a new way to extract value from your data with Analytics Motion Charts.
Watch Video (Play Time 2:46)

Conversion Funnels
Gain insight into transactions on your website through the use of Conversion Funnels.
Watch Video (Play Time 1:34)

Location Targeting
Understand the location of your target market and take measures to effectively target your audience with Location Targeting. In addition to Analytics, this video touches on Google AdWords.
Watch Video (Play Time 1:30)

Discover Google AdWords
The Google AdWords Program is a powerful advertising medium offered directly through the Google Search Engine and its partner search engines. The program is very flexible and caters for businesses of all sizes and sectors. Read More.

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